Back @ It Again w/ a SHAM and a WOW!
Direct Response Marketing: tactics that get advertisers a direct response and is quantifiable.
I recently attended a Yahoo! seminar on DR. The montage of early DR commercials definitely got some good laughs.
And who doesn’t love the Magic Bullet!!
And the ShamWow is a fascinating present day take on the DR commercial. It’s horrible but you know it, you’ve seen it and you’ve considered buying it.
I stare at this commercial and am truly fascinated by the cola example. I would honestly grab this if i saw it in Canadian Tire or a Home Show but I just can’t bring myself to buy something off of an infomercial.
DR isn’t the glamourous end to advertising. The DR agency peeps tend to make jokes about how they are hidden in the back of agency buildings and are like the weird cousin no one wants to talk to at ad parties. I feel for them sure I do. But glamourous and gets the job done just doesn’t work hand in hand.
Vince is the most stupid person that ever walked this planet. And what’s with 20 dollars on paper towels a month does he use them to dry off when he gets out of the shower?And what’s with the headset mic. They probably have a mic. on a boom for the comercial anyway. It makes him look ignorant.
He may be ignorant, stupid or annoying. But you know the commercial! Aren’t you the least bit curious about buying a ShamWow?
What I love the most about the ShamWow commercial is when the spokes person validates the glorified hand-towel by stating it was made by Germans.